web2express.org

January 18, 2007

Semantic web as a new approach for search engine optimization

Filed under: news, search engine optimization — aj @ 5:07 am

[::Content::]One immediate application of the emerging semantic web is for optimization of search engine marketing. How?

  1. Publishing your data, product information or job openings in semantic format on your own web site provides additional materials that increases the chance for your audience to find the information they want. New semantic engines will index your semantic documents and make them accessible to everyone, which means more traffic to your site.
  2. Semantic data format makes discovery, sharing and even reuse of your data more effective – one of the main promises the semantic web holds. Your information can be searched and ranked not entirely by page popularity but the relevant content. This is crucial for new companies or young researchers because they usually lack popularity. However, their products or researches are highly relevant within their own, sometimes narrow, fields.
  3. Once your information exists as semantic data on your web site, they are good for almost every purpose. For one, you don’t need to submit the data such as product info or job openings to a long list of search engines or directories. All search engines should be able to crawl your data and understand the semantic data so well that they can put these data in whatever formats their search engines are running on.

How can a company start to take advantage of this new approach of SEO?

  • Find a semantic web publishing tool and start publishing product information or job openings in semantic format on your own web site. Make sure the tool implements a semantic format (most likely an ontology) that is openly developed by the open source communities.
  • One such tool is web2x semantic web publishing tool, which is openly developed in supporting the scientific publishing task force of w3c HCLS group. The tool is freely available on this web site.  The semantic search engine on this web site will be able to index your semantic data the next day you publish them.

[::Subject::]

search engine optimization, search engine marketing, semantic web, ontology

[::Category::]

semantic web publishing and search

[::Author::]

AJ Chen

[::Contact Person::]

AJ Chen

[::Alternative Web Page::]

No

January 13, 2007

What’s Open Data about?

Filed under: news, open data feed — admin @ 3:43 pm

[::Content::]

Open data is being talked about on the web as a new movement toward better data sharing and reuse around the globe. It’s closely related to Open Access movement, although it’s less known than open access. Open access usually concerns about traditional publications, which the science community is demanding more openly access to. But, if you extend the thinking of open access to the experiment data themselves, then open access means the same thing as open data.

Here are 10 questions I ask myself in order to figure out whether open data make sense or not:

  1. What data? Where are they?
  2. Can everyone access these data today?
  3. How to make data openly accessible today?
  4. Can the data be discovered (searched) easily and effectively?
  5. Can the data be compared, shared and reused automatically (by computer)?
  6. What are the new and better ways to share data over the Internet?
  7. Will better data sharing and reuse on the web scale accelerate the science advancement?
  8. Given the importance of open access to data, then why did we do it before?
  9. What’s biggest challenge of open data movement?
  10. Is there a hope here?

[::Subject::]

Open data, semantic web, open access, scientific publishing

[::Category::]

Internet communication

[::Author::]

AJ Chen

[::Contact Person::]

AJ Chen

January 12, 2007

More questions than answers on SDForum semantic web event (1/10/2007)

Filed under: events, news — aj @ 12:40 am

[::Content::]

Yesterday’s semantic web event hosted by SDForum EMTECH SIG had a great turnout, a clear indication of increasing interests in the emerging semantic web from the local community at silicon valley. I had the privilege to help put together the event, which had a scary title “Shrinking the Meaningless Web: Semantic Technologies for 2007”. But, the five-member panel was highly qualified to give perspectives from many different angles concerning the semantic web. The panelists included Peter Rip of Crosslink Capital, Lew Tucker of Radar Networks, Giovanni Tummarello of Dbin project, Alain Rappaport of Medstory, and Ramana Rao, founder of Inxight Software.

Peter Rip gave a fantastic overview of semantic web history and comparison to web2.0. In particular, he looks at semantic web as a path to next generation web – more structured and potentially more powerful than today’s web. His presentation slides are available from Crosslink web site. Peter also moderated the panel discussion. The questions from the audience were very deep and challenge. I think there were certainly more questions than answers.

The biggest question Peter posted to the panel was: What’s the killer app? People from Oracle and IBM in the audience gave some good examples. But, the question still remains open. Fortunately, there are plenty of open source tools available now for anybody to test out big ideas. One such open source tool – Dbin was presented by Giovanni, who came all the way from Italy.

Future semantic web events from SDForum will follow this killer app question, aiming to provide a forum for engineers and companies to showcase their potential killer apps and tools, and debate how semantic web will shape the Internet as the ultimate computing platform.

*Below is the original event announcement:

Next week, we have Peter Rip, Nova Spivack and Giovanni Tummarello describing what’s new in semantic technologies…

The semantic web has always been about delivering more knowledge, not more information. While some proponents are fighting standards wars, others are just getting on with new applications. Join us as three experts discuss the emerging market and its emerging technologies.

Peter Rip, a General Partner at Crosslink Capital, will share his view on investing in the emerging semantic web. Nova Spivack, CEO of Radar Networks, will talk about commercial opportunities, and Giovanni Tummarello, Chief Architect for DBin, will present his open source project that applies semantic web technologies to community building.

After their short presentations, the panel will take on your questions. No matter whether you are new to the semantic web or already deep into the “next big thing”, you should leave knowing of new opportunities and of new tools to help get you there.

Where: Cubberley Community Center, 4000 Middlefield Road, Palo Alto,
Room H-1. Here’s a link that gives directions to Cubberley:
http://www.sdforum.org/p/l1.asp?SID=1&PID=324
When: Wednesday, January 10, 2007
7:00 Registration, Pizza, networking, and small-talk
7:20 Introduction and announcements
7:30 – 9:00 Peter Rip, Nova Spivack, Giovanni Tummarello

Speaker Bios

Peter Rip - Peter joined Crosslink in 2006 as a general partner, and focuses on software, Internet services and infrastructure, and consumer services. Peter brings over 25 years of experience as a successful entrepreneur, venture investor, and institutional investor. He has focused exclusively on early stage technology companies. Before becoming a venture investor, Peter co-founded Silicon Compiler Systems, a major IC design automation software company acquired by Mentor Graphics in 1991. He began venture investing in 1992. He has specialized in investing in early stage companies, several of which have been acquired by AOL, CA, HP, Microsoft and others. Prior to joining Crosslink, Peter was a Managing Director at Leapfrog Ventures and the Managing Director of Knight Ridder Ventures.

Nova Spivack – Founder and CEO of Radar Networks. Nova Spivack is a technology visionary and entrepreneur with nearly two decades of experience in pioneering ventures. In 1994, Mr. Spivack co-founded EarthWeb, one of the first Internet companies, where he was Executive Vice-President for Products, Strategy and Marketing. EarthWeb went public in 1999 and resulted in the Nasdaq’s largest IPO single-day percentage point gain up to that point, spawning a wave of Tech IPOs. Mr. Spivack left EarthWeb’s board of directors in 1999 and began advising startups and angel investing. During the down-years of the post-Internet-bubble, EarthWeb’s content properties were acquired in 2000 by Internet.com. The company’s Dice.com property remained a strong stand-alone business until it was acquired for approximately $200 million in 2005. Mr. Spivack has extensive experience working on knowledge representation and the Semantic Web, and has authored and helped to design several large (500 to 3000 class) ontologies in the OWL language, the W3C open standard for ontology specifications. Mr. Spivack has co-authored several books on Internet strategy and technology and led the EarthWeb Press publishing imprint with Macmillan Computer Publishing, one of the largest computer book publishers, which resulted in a series of publications by leading authors on technology. He has been featured and cited in Business Week, CNN, CNBC, CBS Evening News, CNN-FN, Discovery Channel, The New York Times, Washington Post, WIRED Magazine, Chronicle of Philanthropy, Communications Week, Interactive Week, Internet World, Reuters, Newsweek, Red Herring, Silicon Alley Reporter, Interactive Age, Web Week, Java Developer’s Journal, and has spoken at numerous conferences and industry events. Mr. Spivack also helped to invent key technologies for interactive television and Web convergence in the early days of the Web, as well as several pending patents for Radar Networks.


Dr. Giovanni Tummarello – Chief Architect, Dbin, & CEO, Sensible Logic. Giovanni Tummarello is the driving force behind the DBin project. DBin is the first, general purpose, complete Semantic Web Application; and in general it has been also a source of innovative ideas and concepts. Dr. Tummarello has a formal background in signal processing and machine learning, but has spent most of his Ph.D. and postdoc studies on Multimedia Metadata and Semantic Web technologies. He currently works at Universita’ Politecnica delle Marche, where he leads the SeMedia group. He is also the CEO of Sensible Logic, a startup focused on Semantic Web consulting and the creation of applications based on the DBin platform.

[::Subject::]semantic web, semantic technology, web 2.0

[::Category::]

semantic web

[::Author::]

AJ Chen

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